Learn how you can still share product samples with customers using hands-on experience, even with state guidelines in place encouraging social distancing.
Ever watch a homeowner decide on a new shingle color for their roof, or a tile for their backsplash, or how their new floor might look with their existing wall color? With the current worldwide pandemic, the way contractors and remodelers used to share product samples and help customers form an emotional connection with the materials had to change.
Even with state-recommended guidelines in place encouraging social distancing, your customer can still touch and feel the products they might put in their home using hands-on experience with “Curbside Selling.”
Here’s how it works:
your initial walk-around to gather job scope. If you’re doing an interior job, schedule a different time to come into the home with gloves, a mask, and shoe booties to collect measurements and take a few pictures. Once the job scope is gathered, proceed to the material selection process.
Have the homeowner stay on the phone or connect via a tablet, so you can walk them through the options.You now have a customer who knows exactly what they are purchasing and feels completely secure making a safe, well-informed decision right in their driveway. Besides, your customer also appreciates the extra effort you made for their safety and the professionalism you have shown through this process.
Also, as a bonus, many of the neighbors may take notice of your presentation and consider it for their future home improvement projects. Many of the One Click Contractors who chose to deploy this tactic have received referrals based on how they conducted themselves in the sales process, even before any of the work was completed on the customer’s home.
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