What Are Homeowners REALLY Thinking?

One Click Contractor prides itself for being on the cutting edge of technology innovation in the home improvement industry. Time-consuming manual measurements and three-part carbonless forms are quickly becoming a thing of the past.

Home improvement contractors need to step up and embrace the digital age. From remote measurements to fast estimates, contractors are ready to quote and do jobs faster and more efficiently; from fully customized agreements to virtual selling and training, they will end up netting more jobs with more money in their pockets.

Ever wonder why you might feel that your business isn’t firing on all cylinders? We’ve compiled the inside scoop into what really goes through a homeowner’s head before he/she decides to hire a contractor, and the top 3 tips to help you build trust and close more jobs with homeowners.

Tip #1: I Want You to be the Expert

Homeowners usually call you because something is wrong with their home. Whether it’s hail damage, a roof replacement, old and damaged siding, or their picture window is leaking and causing the utility bill to skyrocket, a homeowner’s anxiety can quickly soar. What will set them at ease is to have an expert like you in their home. You will become their “go-to person,” helping them make expensive and critical decisions. 

A lot of homeowners feel uninformed about many areas in home improvement. They want you to share your expertise with them and present recommendations BEFORE they make a big decision.

Own your expertise! It’s your secret weapon when gaining the homeowner’s trust and ultimately the job.

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