10 Ways to Integrate Photos into Your Sales Process

Integrating photos into your sales process is an easy way to not only optimize customer communication, but also enhance your estimate process by using them for remote measurements and personalized agreements.

Contractor capturing a photo

We have teamed up with CompanyCam to create a list of photo  that can help you have a more efficient and accurate sales process, while taking your estimate and presentation to the next level.

Get the Tips: 
Tip 1

1. Take a shot of problem/damaged areas on the outside of the home that you can reference in your estimate and during your presentation.

By capturing photos of where you see problem areas that could arise during a project, you not only ensure that you include those repairs in your estimate, but also it gives you insight into where you can have potential upsell opportunities.

  • Tip 22. When taking interior measurements, take pictures of the tape measure, where it starts and where it ends to ensure you have accurate measurements for your estimate.

There is nothing worse than getting back to your office and realizing you’ve either misplaced a measurement or are unsure of which part of the project your notes are referencing. By snapping a quick photo with the tape measurement’s start and end, you ensure you have the most accurate measurements.

Bonus Tip: Make the homeowner part of the process. Send the homeowner a link via text and have them quickly capture any photos you didn't capture while on the property. You can also use this same tactic to gather job scope before you even set foot on the property. This insight gives you a leg up into the job scope.

3. Take a picture of the wall or siding color to ensure you match the color. tip 3

Snap a quick pic of the paint color that is in the area you will be working on so that when it comes time to patch everything up, you can easily reference the photo and grab the correct color to match.

  • Tip 44. Capture an image of materials when they arrive on the job site for inventory tracking purposes. 

Take a picture of the customer’s property. Include their driveway, lawn, and any associated images you think could be valuable. These additional images help document and track a property condition, ensuring it isn't damaged when distribution partners drop off materials.

5. Record material receipts for electronic tracking. Tip 5

Everyone struggles to keep track of paper receipts and it’s common for us to misplace them from time to time. By taking a photo of your receipt as you progress through the project, you can easily reference them at any time and not have to sort through a stack of papers.

  • Tip 66. Help customers visualize design changes by annotating photos; Ex., adding molding to a doorway

A lot of people respond better to visuals than they do to a verbal explanation. Use photos of their home to show them your plan for improvements. This is going to draw them in and make them more invested in the project which ultimately leads to a higher close rate.

  • Tip 77. Show how a decision will impact everyday use so that customers can share in your overall vision; for instance, a contractor could share a photo showing the customer where carpet will go in a hallway.

Customers come to you with a problem they want fixed. They have a vision in their head of what it will look like, but you are the expert. By providing them with solutions you can visually show them, making their day to day more comfortable will push you ahead of any other contractors they are looking at.

  • Tip 88. Show where an electrical outlet will go in a kitchen remodel.

Use annotating capabilities to draw on the photo and make sure that all components of electrical are where the client wants them to prevent any sort of mix up where double work could be required. You can also send these photos to the electrician so they are clear as well.

  • Tip 9 (1)9. Describe a word that the homeowner might not be familiar with (like sidelights) and label those on the photo.

Sometimes everyday construction terminology can fall flat when it comes to your customers. Use your photos to draw and label certain components of the project that could be confusing to the owner so they’re clear of where everything will be placed.

  • Tip 1010. Show where objects might go during a remodel - for example, new lights in a kitchen. 

Work through design plans using photos instead of blueprints! This gives the client a more realistic picture of what you’re picturing and allows them to provide feedback so you can both ensure that they get exactly what they want out of the project. This will lead to better reviews and ultimately more closed deals!


We hope you’ll pick a few of these 10 different ways to incorporate photos into your business process. Be BOLD. You will be pleasantly surprised how a little trick like using photos, will really help you look more professional and close many more deals.

Want to take your photos and sales process to the next level - download the tip sheet. 

Download Now

CC-Logo-Stacked-BlueLearn how One Click Contractor’s virtual sales platform streamlines your entire sales process, from measurement to estimate to getting paid, and how CompanyCam helps you snap, store, sync, and share images to help communicate with you and your customers and you and your crew.