The internet is changing faster than ever and sometimes it just feels hard to keep up, or know exactly how to use tools like social media to help your business. So, the question is, why integrate social media strategy into your business strategy?
Answer: Consumers are on it ALL THE TIME.
During the stay at home order, consumers “screen time” has increased by 33% according to Apple. Customers are also making improvements to their homes. Since many homeowners have canceled summer vacations due to COVID-19, they are now spending money on improving their homes. With this in mind, how do you make sure you’re in the right place at the right time to catch their attention?
First, invest some time to start posting on social media channels about your business. These are called “organic posts.” This type of post will allow you to dip your toe in the water and start building your audience. You can also advertise your social media channels on your website which drives traffic to your social channels. How do you know which channel is right for you? We will examine the pros and cons of the three top social media channels.
Pros of using Facebook
Cons of using Facebook
Pros of using Twitter:
Cons of using Twitter:
Pros of using LinkedIn:
Cons of using LinkedIn:
Word of mouth has worked from the beginning of time but it can only reach so far. Social Media can expand your company far beyond word of mouth circles, allowing you to bring in new customers that otherwise would never have made a connection. In the age of the internet, introducing social media will not only increase your business but allow you to connect with your customers and serve them better. While you don’t have to be on every platform, we have social media to grow our businesses, so why not use them!